Tips on Business Advertising
Keeping a small business afloat can be hard sometimes, especially if the company is new to the area. Being determined and innovative is a good start. How you can lose with good-ole fashioned determination and vigor.
Types of Advertising Strategies
Having lots of innovative ideas is perhaps one of the top traits that can help a business keep its doors opened. However, strategically implementing those creative ideas is even better.
A few ideas a business owner could implement are listed below:
- community charities
- online contests
- joining local groups
- loyalty programs
Donating to those in need always leaves us with a warm feeling on the inside. Most companies are aware of the positivity that surrounds giving. It brings out the best in people and in the community.
Choosing a cause or charity together as a company, then donating to it is a great idea. Make sure that it is a cause that everyone cares about, then decide on the perfect time to present the donation. Most charities have a calendar of town functions and charity parties.
Pick a night to attend, then invite the co-workers. It may be a formal function, or it could be a pool party. Typically, the charity will post the company and how much they gave. This is good exposure for the company and will undoubtedly get their name out there. Once people know the name of the company, they want to know what are its services, where are they located? Etc.
Another Nextdoor Local Business Advertising strategy is online contests. Online contests are known to send a little excitement and thrill to followers after all who would not want to win a free product or service.
The heightened online activity will start conversations about the business. This could catch the attention of audiences that have never heard of the company. The contest will need to consist of an activity that is simple and not that time-consuming.
It will need to be something surrounding the service of the company. Or something that has to do with the type of products that the company sells. An activity that is too complicated may not get the attention expected, so be sure to make it easy and a lot of fun.
Once a contestant has won, the company should make it worth his/her while. Make sure the prize is something worth having and make sure that a particular person can actually use the service/product. If not, allow them to exchange it for something they can use. Gaining the reputation of a company that does excellent online contests can go a long way.
A third Nextdoor Local Business Advertising strategy is joining a local Chamber of Commerce that can have its advantages. Newcomers to a town often visit the town’s Chamber of Commerce. It has information about the city when it comes to local museums, schools, businesses, and more.
The new business can leave business cards and coupons. Joining a local Chamber of Commerce will cost a small fee.
The fee is charged annually.
A new company should open its eyes to other local business opportunities also. Perhaps another business is having an opening day gathering and does not mind sharing the space. Maybe they need services that another small business can provide, in exchange for a little exposure.
A customer loyalty program always causes excitement! The more a customer spends, the more points they earn. Once so many points are collected, they can receive a free service or even a free points. Customers enjoy loyalty programs because it gives them something to look forward to on each visit.
There are lots of different ways a new local business can advertise. Spreading the word about a new small business may cost a money at first. Things like giving away coupons, prizes during contests, etc. are all investments, investments that well worth it.